Articles by Gita D.
How to do Market Research for Target Audience
This guide covers a 6-step framework, real-world brand examples, AI research tools (Claude, ChatGPT, Gemini, Perplexity), and free data sources — everything you need to find and reach the right customers without guessing.
LLMs.txt Best Practices: Setup, Implementation & Indexing
Learn how to create, structure, and validate an llms.txt file. Includes Stripe's real example, setup steps for WordPress and Shopify, and an LLM indexing checklist.
Entity SEO: How to Find & Use Entities for SEO Optimization
Entity SEO focuses on optimizing content around specific "things" — people, brands, places, and concepts — instead of keyword strings. This guide covers how Google uses entities, how to find them with SEO entity tools, and how to use Schema markup to rank in AI-driven search.
What Is Answer Engine Optimization (AEO)? A Complete Guide
Learn how to get your brand cited by ChatGPT, Google AI Overviews & Perplexity. Includes a 6-step AEO framework, SEO vs AEO vs GEO comparison, 20+ stats, and tools — from an SEO team active since 2021.
Best Open Source SEO Tools in 2026 (Tested & Ranked)
After testing 30+ open source alternatives since 2011, our team ranked the best ones by category — from Matomo for analytics to Serposcope for rank tracking. This guide covers real setup costs, honest limitations, and a complete free stack that replaces $2,400+ in annual subscriptions.
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